I am here with another interview today. This is kind of personal and is of a best friend of mine. Navaneetham Viswanathan is the owner of Dum Dum Photography. Apart from that he supports every business owner in one way or another. Though his studio specializes in wedding photography, he had shot various videos for friends and small business, not for money, but just to encourage new ideas. Tones and Grains is his new venture, once again he is lending his helping hand.
Here are few questions I posed him again and again during the prep stages of this wonderful website. And again, I want him to tell my readers about his business.
What is Tones and Grains and why is it needed now?
The moment I entered into photography, I always wanted to know things little deeply about photography. How a photograph liked by me, by you and so on. In the perusal of figuring out answers to my questions, one fine day I was reading a research paper from Stanford University. But I had to access many blog posts, books, e-book a lot and lot. After reading and knowing some about technical part then comes the aesthetic part – Composition. The composition itself is a very vast that there are rules, breaking the same, Spaces, Minimalism and all. That also took a humongous amount of time to grab a little knowledge. But when I talk with fellow photographers or a Junior people they have a lot of doubts about photography technical, aesthetical and all. Hence the thought, let’s start sharing what we know about photography. Thus T&G.
Tones and Grains seems to be a rather quirky name. How did you come up with this?
It was started with a Telegram chat with my friend like 6 months back for a new and stylish name and it should be related to photography terms, the idea was to not have any usual shutter, aperture, ISO sort of names. We even discussed “Clicks and Frames” but ended up with “Tones and Grains” because of the simple meaning the name brings in. In purely technical terms “Tones” means the light levels in a photograph and “Grains” means the Digital Noise in a photograph and Grains can also add to the beauty of a photograph.
What do you think about the market of Tones and Grains?
If we measure our success in terms of information shared, then I see a great future for Tones and Grains. What may be of not a very valuable information for a seasoned photographer may mean a world to a new one. With the new cameras and the lenses flooding the market place, there are a lot of people who own camera. The information and tutorials which are available in the internet are westernized to a great extent. Simply speaking, the lighting may not be same across the earth because of various reasons. I am looking to help our photographers to process their photographs. If one person can see my video, process his click and then feel confident to move ahead with his photography, then I feel I have succeeded.
Who is your target audience?
Aspiring photographers who has a lot of questions/doubts in Photography, don’t have to look out anywhere – The one-stop learning platform to know about photography, Post-processing and general tips will be available in Tones and Grains. The by-line of our website is just that “For the photographer in you”
You certainly have big plans for T&G. Where do you see this platform in near future?
Not only Photography and post-processing, we would share information about the latest gears & software, how to choose an appropriate lens for the genre you would like to shoot and so much more. We aspire to make T&G as a one-stop place to know about photography related things.
Here is a small video where Navanee himself talks about Tones & Grains.
Tones and Grains started their operations on February 24, 2018. For the new subscribers, a very useful ebook is available for download as well. Read and evaluate the service, subscribe, watch their videos and share and support this man who is hell-bent on helping people.